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Privacy Policy

We at Second Signal respect the importance of your privacy. To that end, we have developed policies and procedures for safeguarding the privacy of our customers. This page will inform you about our information gathering and dissemination practices for the www.secondsignal.com website. Please read on!

Observation of Site:

In order to observe our website you do not need to provide, nor does Second Signal require, any personal information.

Service Requests

When you purchase any services or deliverables from our website, you are required to provide certain information to us and/or our third party payment provider, including without limitation your e-mail address, your name, a billing name and address, credit card type, number and expiration date. This information is used only for billing purposes and to fulfill your service request. If we have trouble processing your request, we will also use this information to get in touch with you and to identify and trace your request.

Promotions and other site programs:

Any time we offer a promotion or other special program that might have rules or terms which are inconsistent with this privacy statement, we will post all information and disclosures during that event on the website as part of the program. Such information and disclosures would override anything to the contrary in this policy.

Return Policy

Our formal return policy is that all sales are final. This is due to our extensive pre-sales live demo process. By the time you pay us, we've all made sure that Second Signal's products will do what you need in your environment. That said, we've never left an unhappy customer so if you do have difficulty, please contact us and let us do whatever we can to help.


From time-to-time our site may request information from users through surveys. Participation in these surveys is completely voluntary, and you therefore have a choice whether or not to disclose this information. Survey information will be used for purposes of monitoring or improving your use of and satisfaction with our website.


We may retain copies of any communications we send to or receive from you for our records (e.g., emails). We are not responsible for archiving and/or maintaining copies of communications for you. We encourage you to maintain your own records.


When you connect to our site, Second Signal’s web servers use non-persistent cookies to collect your connection information. Non-persistent cookies do not reveal your personal information, they simply enable us to maintain custom settings while you browse. The non-persistent cookie is temporarily stored to memory and is automatically discarded when you end your browser session. In addition, some features on this site may offer to "remember" your preferences or answers to some questions. In these cases the system may assign persistent cookies which reside on your computer from session to session.

Most web browsers automatically accept cookies, but most allow you to instruct your browser to prevent the use of the cookies. If you choose to disable this feature in your browser, you might find it difficult to use this site as well as other sites on the Internet.

Log Files

When users browse our website we collect log files and IP addresses and other typical tracking information. This information is aggregated into our log files as site-wide information and is not routinely used to identify individuals or to reveal personal information. We may retain any such information and use it as needed to determine the origination of material or guests to our site.

Sharing Information

We will maintain your personal information in confidence. Such information will not be sold to others or used for marketing without your consent. We may share aggregated demographic information with market analysts, advertisers, business partners, sponsors, our affiliates, and other third parties. This aggregated information is not linked to any personal information that can identify any individual person.

We may use PayPal or another third party payment provider or credit card processing company to bill users for services and deliverables. If you use these payment options, you will be providing certain personal information to the applicable third party payment provider. See “Service Request” above. We strongly suggest that if you choose to use PayPal or another third party payment option, you review the privacy policies of such party. Second Signal is not responsible for any actions such parties may take with respect to such information.

From time to time, Second Signal retains the services of third-party technical service providers and consultants. We may allow these third parties to access customer information, but only to the extent required to perform the tasks we retain them to perform. The third-parties agree to maintain the confidentiality of customer information and to be bound by this privacy statement.

Second Signal may share information it collects about you if it is required (or has the good faith belief that it is required) to do so in order to (i) comply with applicable law, (ii) respond to any legal process served on Second Signal, (iii) to protect the rights or property of Second Signal, or (iv) to enforce the terms of our agreement with you.


This website contains links to other sites. By clicking on such links, you will leave this site and enter others. Please be aware that Second Signal is not responsible for the privacy practices, data collection, security or content of other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies solely to information collected at this site.


When placing orders, or accessing your account information, the information is transferred over a secure server. The secure server software encrypts all information you input before it is sent to us, protecting your information against unauthorized access. In addition, access to your personal information is restricted within our company to provide maximum security.

As effective as current encryption technology is, however, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information which you supply will not be intercepted while being transmitted to us over the Internet.


We send all new customers a welcoming email to verify username and password. Established customers will occasionally receive information on products, services, special deals, and a newsletter. Out of respect for the privacy of our users we present the option to not receive these emails. Please read our Choice/Opt-out policy below.


Email addresses obtained from users are used to notify customers about updates to the site and to send special offers we think will be of interest to you. Second Signal does not share these email addresses or any other identifying information that you provide with third parties. If you do not wish to receive such notices and special offers from us in the future, you may contact us by emailing us at webmaster@thenorth.com.

Information About Children

Second Signal does not intend to collect, nor do we knowingly collect, any information from or about children. It is possible that a child impersonating an adult may provide the child’s name, address, phone number, email address and social security number in an attempt to register as a customer and/or to purchase services. If Second Signal determines that a user is a child, we will use such information only to reject the child’s attempted registration or purchase, and we will immediately delete such information after we send the response to the child. We cannot always determine if a visitor to our web site or the sender of an e-mail is a child.

Notification of Changes

If we decide to change our privacy policy, we will post those changes on our homepage so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify you by way of an email. You will have a choice as to whether or not we use your information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

Agreement to This Privacy Policy

By accepting the terms of our agreement and by using this site, you have consented to the collection, use and disclosure of information as we have outlined in this privacy policy.

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